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Sappi service case study: when b2b goes green and digital

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發表於 2025-3-6 18:46:06 |只看該作者 |倒序瀏覽


Business to business marketing is a set of specific strategies that aim to lead companies that see other companies and b2b buyers as their target audience towards effective digital transformation . If the goals of a digital strategy are similar to those of the b2c world (positioning. Visibility. Increase in sales. Loyalty. Etc.) the tactics and activities of business to business communication must take into account a very specific. Particularly trained and generally demanding target .

The support of a marketing consultant can help b2b companies develop their market and stand out thanks to a precisely defined brand identity . This is precisely the purpose of the sapi service project. Which the ca team followed from an embryonic phase to the planning of a long-term operational routine.

Sapi service. Part of the sapi group. Was founded in 2009 bahamas telegram data with the aim of supporting companies in creating a green. Sustainable and economic management of their printing processes . The company's services include the supply of remanufactured printers and cartridges and complete and versatile cost-per-copy solutions. Transparency. Environmental sustainability. Product durability and made in italy reliability are among the values ​​that the brand aims to convey and that today it would also like to convey through a high-performance digital project.


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